Acrobat 8 will feature a major push for Flash video as meeting space. Breeze is now Acrobat Connect. The promotion is aimed at knowledge workers in general, much wider than the sages of pre-press. The idea seems to be that video, email chat, and voice over internet are more exciting than marking up documents. Acrobat is no longer based on PDF.
A possible explanation is concern that simple PDf creation is increasingly available from other sources. Microsoft will now offer PDF creation as a download for Vista so this may slow things down for a while. Open Office works ok for exporting PDF and Writely from Google shows no sign of charging for online PDf as was once a possibility.
As far as I can make out, Adobe will do very little to promote the print aspects of Acrobat 8. The JDF creation is almost unknown and may remain so. Companies such as Quark and Global Graphics have more of a focus on hard copy. Next week Adobe will be in tents on Regents Park but not at Digital Print World.
Please comment on this post as things occur. There will be more later.
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