Print industry needs JDF to keep up with the Web

Thinking about next week at Digital Print World I think the digital aspects are interesting for the whole print industry, especially the litho part. Sometimes the discussion is about the fairly slow way in which digital print will take a larger share of the whole hard copy market. The growth of digital media is much faster. YouTube may be overvalued but the web is now an entertainment vehicle with enough bandwidth for video. Print is only one possible choice so needs to appear as flexible and immediate as anything online. It turns out that AJAX stands for something including XML so however much this is actually understood by anybody, JDF could work as part of this.